40 Mbps broadband

Probably triggered by Sonera laying down optical fiber and offering 10 Mbps for 10eur/month initially (a 24 month contract, rising to 20eur/month for the second year) the local cable-TV company Welho was forced to rethink their products and pricing. I've upgraded to the M-option which is 40 Mbps for around 36eur/month.

At some point Finland was pretty cheap when it came to broadband and cell-phone contracts. Anyone want to comment how these speeds/prices compare to other parts of the world?